Last Thursday we had a very successful evening at our event in Storyful. Two speakers gave talks on the night about their insights into UX process and Measuring success. Flavien Plouzennec, UX designer at Xwerx and Om Tandon, UX director at Digit Games.
Flavien spoke to us about “Best analytic practices in the news industry”. He gave us an insight into how to measure success in the newsroom and examples of how UX is practiced in the news industry. See below links that Flavien provided and a link to his presentation.
Om gave us an insight into UX in the Games industry. How UX methodologies can change culture and increase revenue. That being creative with your resources and sharing findings can create an understanding and ‘buy-in’ for UX process.
Both presentations were received with interest from a large audience on a stormy evening. Storyful sponsored the event with pizza, beer and a great venue. Mary O’Gorman and Marie Hedigan, co-founders of UXtomorrow organised the event and are delighted with the positive turnout and comments from attendees. If you were there, feel free to leave a comment 🙂
Follow both speakers on Twitter: Flavien Plouzennec @FlavienP | Om Tandon @omatterix
Irish Tech News attended the event and wrote an article about the evening.
Below are some photos from the evening, a video will be uploaded shortly!
Links provided from Flavien Plouzennec
Link to Flaviens presentation: Measuring Success_ best analytic practices in the news industry – UXTomorrow
- Editorial analytics: how news media are developing and using audience data and metrics – Reuters Institute
https://reutersinstitute.politics.ox.ac.uk/our- research/editorial-analytics- how-news-media-are-developing- and-using-audience-data-and- metrics - NewsLynx: measuring the qualitative and quantitative impact of your journalism
https://newslynx.readthedocs.io/en/latest/ - Google HEART Framework – How to Choose the Right UX Metrics for Your Product
https://www.dtelepathy.com/ux-metrics/ - Carebot – Meaningful analytics for journalism
https://thecarebot.github.io/ - With Zombie, Le Temps wants to give a second life to its evergreen stories
https://blogs.letemps.ch/labs/2016/11/21/zombie-a-new-tool- to-give-a-second-life-to-le- temps-evergreen-stories/ - Cargo cult analytics – Stijn Debrouwere
http://debrouwere.org/2013/08/26/cargo-cult-analytics/
